How to Knock Things Off a Table in Five Steps: A Framework for Leaders

Great leaders aren't born. They are placed on a counter by accident and notice a pen.

First, establish the object. Second, establish eye contact with whoever owns the object. Third, extend one paw and rest it there, gently, so that everyone in the room understands what could happen. Fourth, wait. Fifth, proceed anyway.

This framework has been adopted across all 50 Mousepad locations, and glassware spend is up 900 percent. We call that engagement.